A young housewife with a couple of kids, trying to economize and run the household on your hubby's "never enough" paycheck and still have the money to take the little darlings to the theme park and burger barn.

A mature adult or senior living on a fixed income, but you still need to stretch the cash to cover your motor coach tours, your Internet account, and to buy that new digital camera you've had your eye on.

Just some really rich person that wants more cool stuff for free, so you can tell your friends you get all this stuff because you're "buds" with all the CEO's of these big companies.